Do you remember that feeling when, as a designer, you did your first user research and made design decisions from those insights? You came away like OMG WHAT was I even doing before this?? That’s how this felt.
There were eye opening facts & thinking, expanding type of activities , diving into business impact of Design, connecting Design desirables to strategic business objectives "KPI's , KR's ,ROI", communicating Design Rationale & storytelling… any many more valuable topics.
The experience has left me feeling excited, driven, and in desperate need of coffee and reflection. It has changed the way I act going into work on Monday.
The bottom line, you have to take the course. The classes are full of surprises, but I will NOT share those here. You have to experience it for yourself.
I have never been in a position where I could declare culture change is going to happen. Here's how I've successfully introduced a culture of design anyway.
It's easier to debate the value of measuring design than it is to be more accountable for a decision. The most influential design leaders let the measures speak for themselves.
An interview with Christina Goldschmidt, Vice President of Product Design at Warner Music Group, on how she creates repeatable systems through brain hacking, has learned to give things away, maintains her core self, and much more.