5 out of 5 stars
“This is a masterclass for experienced designers."

Growing the world’s most strategic design leaders and teams
The hardest challenge you face is convincing non-designers to make better choices.
your day-to-day is filled with friction, pushback, apathy, random questions, or skepticism about your work...
you spend hours painstakingly tweaking, adjusting, and refining your argument, hoping next time it works...
you work directly with stakeholders who have titles above you and the ability to say, "no, thanks"...
And the traditional options to break through aren't great
Figure it out alone and hope for the best
Use your entire budget for a single course or workshop
Join another Slack community that no one talks in
Save another browser tab with that Medium article you'll read someday
Refresh your LinkedIn feed and see the same posts again and again
Switch careers to get a new title while doing the same job
Be honest. You wouldn't be here if things were going according to plan. CDO School offers something new. We teach you how to make business sense, so you can go break it.
Find the spark you've been looking for with the skills to be both logical and cool.
Become business savvy
Communicate effectively with execs
Connect craft to operations
Describe your ROI with data
Measure & track your impact
Design your influence
5 out of 5 stars
“This has all the things nobody tells you about and exactly what I needed."

What you'll learn
CDO School isn’t another online course that you’ll buy and forget about. It's lessons, check-ins, cheatsheets, templates, and coaching to help you find momentum now.
We’ll show you what works today and teach you WHY it works based on timeless lessons and lived experience.
Everything starts with our core curriculum ➜ create a strategy for YOU.
Outline Your Current Strategy
Understand the fundamentals of Strategy and document your current strategic approach.
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Framing "strategy" in the context of this course 14:3614:36
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Rethinking the role of the designer
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What is Strategy?15:4715:47
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The role strategy plays inside a company
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Fundamental elements of strategy22:0822:08
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How companies use different levels of strategy to win in business
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Strategy for the product stack18:2318:23
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How to create good strategies, and how to spot the bad ones
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Selling your strategy20:1520:15
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Applying strategic thinking at each level of your career
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Creating a strategy for a challenge you're facing now25:3225:32
Turn Your Insights into Powerful Arguments
Effectively communicate your strategic insights to stakeholders and peers.
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Preparing your pitch14:5214:52
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Why do companies hire management consultancies and what can we learn from them?16:2816:28
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What is analytical storytelling and how it is different from narrative storytelling?19:1519:15
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Tips for when to use narrative vs. analytical storytelling structures in real life
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The Pyramid Principle and the Situation Complication Resolution framework21:3621:36
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A real world, analytical storytelling example - The United States Postal Service17:4317:43
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Telling a variety of analytical stories with the SCR structure20:1220:12
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When might we need to show more than one resolution?15:5415:54
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Using Scenario Analysis for more than one resolution18:3518:35
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Tips for when to use one resolution vs. several resolutions
Know the Direction and Focus of Your Business (or Product)
Get clear on your company's strategic positioning and business direction.
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Rethinking innovation15:3415:34
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Figuring out the strategic direction of your company/product18:2218:22
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Figuring out the strategic focus of your company20:1520:15
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Describing your business/product with the strongest shape16:4216:42
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A deeper dive into Porter's Generic Strategies
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The shortcomings of Porter's Generic Strategies
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Using your current responsibilities to select your strategic focus for this course19:3319:33
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Determined the primary direction and focus of your company23:1023:10
Raise the Impact of Your Work
Maximize the value and impact of your design work.
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The Value Proposition of Design16:0716:07
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What is behavioral design and why is it important?18:2218:22
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What is behavioral change? And, how is it different from behavioral design?17:4517:45
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The Fogg Behavior Model21:3421:34
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Remixing the "The Magic Triangle" approach when Design is the product19:1219:12
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The Value Model "magic triangle" of my team at USAA
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Influencing partner behavior by using behavioral design; A story about a Design System22:1822:18
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Understand the value you provide to your partners to improve that value; The Good Partner Map18:4318:43
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All culture or transformation projects are behavior change projects
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A walkthru of The Good Partner Map24:1524:15
Make Your Strategy Actionable with Metrics
Implement new metrics for quality with a practical approach.
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Connecting design health to business health20:4720:47
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Design is the product16:3216:32
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The Balanced Scorecard Approach and why it's important19:1519:15
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What are Strategy Maps and what do they have to do with OKRs?21:3621:36
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Creating a "localized view" of great design with a balanced scorecard approach17:4317:43
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When OKRs work well (and don't)
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Four reasons why we need to expand the OKR framework
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Introducing the POKR Framework
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Three initial steps to build a Desirability POKRs with Strategy Maps22:1822:18
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A quick example of creating Strategy Map for Desirability18:4318:43
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Expand the Desirability POKR model with metrics24:4624:46
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Hard-earned lessons to help you start measuring
Calculate and Describe the ROI of Design
Communicate and get emperical evidence of how design is creating an impact.
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Working with business math19:0719:07
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Demystifying ROI and why that is important19:0719:07
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Aligning design to ROI math and why that's important19:0719:07
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An inside-out approach to experimentation19:0719:07
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Three steps to connect Design ROI to Business ROI19:0719:07
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Using a scorecard to communicate Design's value19:0719:07
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What developing design metrics at Apple taught me about communicating the value of design19:0719:07
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Develop ratings and rubrics to communicate quality19:0719:07
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Creating Design scorecards from scratch19:0719:07
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Tips and scripts for applying these lessons IRL19:0719:07
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How POKRs and Scorecards relate to Targets and every day Tactics (Initiatives)19:0719:07
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QUICK REFERENCE: Types of product (viability) and customer support metrics to ask about19:0719:07
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QUICK REFERENCE: A bunch of resources for desirability metrics and measurements19:0719:07
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Bonus: How DocuSign is creating desirability scorecards from scratch19:0719:07
Prioritize what to do (or not) now, next and later
Strategic prioritization to connect the day-to-day with the big picture.
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Value-based decision making; Actual vs. Perceived value
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Defining and demonstrating two fundamental aspects of design with POKRs
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The four Perspectives of viability are crucial to remember
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Remixing viability POKRs to create organizational POKRs
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Adding Metrics, Targets, and Initiatives to our Strategy19:0719:07
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Prioritize the big picture with a multi-solving approach
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Create a backlog of the things you're expected or hoping to influence
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Prioritize your next steps with four key actions
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Connect your short and long-term priorities with Now-Next-Later strategy maps
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Demonstrating how to use ERRC to prioritize actions22:1522:15
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Combining SCR, POKRs, and ERRC to create better arguments23:4323:43
Find the ideal Collaborators and Stakeholders to champion design
Get good at stakeholder management and indentify the specific collaborators who will champion design.
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The 2x2 matrix is the favorite tool for executives
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The 2x2 matrix is quite imperfect and heavily bias
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The importance of prioritizing your emotional energy with powerful stakeholders
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Using meaningful opposites to identify the stakeholders to invest your emotional energy into24:4624:46
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Examples of meaningful opposites
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Strategically gather evidence for work that creates meaningful impact
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Strategically find your Sidekicks, Champions, and Challengers
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Promote healthy, effective change while meeting day-to-day expectations; Layering 2x2 matrices21:1521:15
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QUICK REFERENCE: The VSDR matrix
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QUICK REFERENCE: Stakeholder Mapping
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QUICK REFERENCE: Evidence For Impact Matrix (VDSR + Stakeholder Map)
Post Course Challenges: Put everything together in real life
Apply all the course concepts in practical real-world settings.
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CHALLENGE: Update your strategy
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CHALLENGE: Communicate your strategy with SCR24:4624:46
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CHALLENGE: Final reflection
How it works
You’re busy. We get that. CDO School is open 24/7 with flexible learning modes and formats to match you where you are.
13+ on-demand courses
Pragmatic. Effective. Systematic. Take one of our popular courses to multiply your effectiveness in business, and see yourself within it.
Live role-playing cohorts
Participate in real-world scenarios (negotiating, persuading, measuring, etc.) and get opportunities for critical observation and feedback from peers.
Personalized 1:1 coaching
Personalized guidance and support when you need it to help you gain valuable insights and overcome challenges specific you and your role.
30+ step-by-step plays
Designed to bring leadership out of thinking and into action, these custom, step-by-step activities are perfect for bringing meaningful change to life.
Weekly events & replays
From Drop-in Office Hours to Manager Circles, our calendar and workshop replays are made to fit your busy schedule, not compete with it.
150+ tools & templates
Bring your biggest lessons back to work with you with our custom Figma, Mural, Miro, Google Sheets, Docs, and PDF templates and tools.
Daily audio tips
Because some of the best lessons come in small packages, our audio tips are less than 3 minutes long, and delivered Monday thru Friday.
130-page activity guide
A 130-page activity guide to interpret your business strategy and choose the unique, specific ways your Design Team brings good business to life.
The CDO School Playbook
Examine the Four Fits of Design Value, and repeatedly give you yourself the time, energy, and deliberate effort position design to win at your company.
5 out of 5 stars
“In short, CDO School is the best money I have spent on my career."

CDO School is for experienced designers and leaders
Senior, Lead, and Principal Designers looking to drive quality.
Managers, Directors, and Heads driving maturity at scale.
Service Designers, Reaseachers, and DesignOps'ers connecting the big picture to day-to-day tactics.
5 out of 5 stars
“I cannot recommend this enough for getting to the next level in your career."

Hi. I'm Ryan.

I made my way up from Designer to Executive. I worked in Design Led- companies. I transformed Design Immature orgs. Now, I'm an Entrepreneur, Author, and Founder.
Over the last 25 years, I designed software at Apple. I built and led in-house teams at EA, Nestlé and USAA. I’ve presented and led workshops around the world. I've delivered in-house training to small teams, and for huge multinational companies. My book Business Thinking for Designers has been read by 60K people. I coach some of the best design leaders in the business. And, I teach everything I know to help you position design to win.









[ An open letter to experienced designers ]
I help you make things happen, no matter what the business thinks.
Before I started working with designers and design teams, I was a designer, led design teams, and became an executive.
I designed products and services at Apple, Comcast, and Sony. I’ve built and led teams at Electronic Arts (twice) and Nestlé. I was a corporate strategy executive at USAA. At some point in my career, I likely had the same responsibilities you have today.
I designed, became a boss, a boss of bosses, and then led organizations. And each time I was promoted, I was told, "You’re a quick learner. We expect you to figure it out."
I did figure it out, but the hard way, through a lot of trial and error, mistakes, and self-doubt. Not because that was how I wanted to learn but because no one gave me any other choice. And as I found out, this path is exclusive to me and my career.
CDO School offers something better.
Your challenges and needs are unique because you're a designer. You often have no one to turn to. I fill that gap. I help you with the things you don’t have the time or the experience to do.
I share the systems, playbooks, frameworks, and lessons I wish I had. You get all the benefits of my experience and expertise without trying to choose one cohort or learn on someone else's schedule.
Whether framing your vision in a way people listen to, figuring out a strategy for your team, navigating stakeholders, predicting where and how you can succeed, clearly describing the ROI, growing the skills of your people, communicating effectively with the C-Suite, or all of the above, I specialize in providing real-world value when you have a short-time need.
5 out of 5 stars
“The pace and size of activities was bang on. The content is original and not spoon fed. It really challenged me to think!"

A format to become more engaged, discover breakthroughs, and have FUN!
Practical strategies to help you adapt to change
Actionable skills that work now and tomorrow
Career growth on your terms
What experienced designers are saying:
Pricing
Basic 🌿
Courses + Events + Tools
Pro 🪴
Basic 🌿 + Live Cohorts + Coaching
FAQs
Why should I join CDO School when there are other design leadership programs?
It's so great that designers and design leaders have options these days to learn about business, communication, management, and influence. Most of these programs do a good job of teaching you how to fit design into the status quo of business - how to speak the language, how to be visible, and how to describe your work. But that's not what drives change.
CDO School is fundamentally different. We teach you how to make design unignorable by building evidence, moving faster than bureaucracy, and showing value in unexpected ways. This isn't about getting a seat at the table. It's about changing the game entirely.
Why choose CDO School over a live cohort on Maven or other platforms?
The traditional path to design leadership learning usually involves piecing together lessons found in multiple courses. At $500-2k each, you'd need to invest over $10k and months of scheduled sessions to get the full picture. Plus, you're locked into instructor timelines, have to take time off work, have limited access to the instructor, and can't easily revisit the material when you need it most.
CDO School provides the complete playbook, ready when you are, for as low as $499. You get immediate access to everything, can learn at your own pace, and apply the tools to your real work in real time. But the bigger difference? This isn't about attending classes. It's about having a proven playbook and personal support when you need it most.
I already understand business basics. What makes this different?
Knowing business fundamentals isn't enough anymore. The real skill is knowing when business decisions are actually business decisions – and when they're emotional ones masquerading as business logic.
CDO School teaches you how to spot the real roadblocks, build the right evidence, and focus your energy where it matters. Business programs leave out your biggest challenge: building relationships and trust with people who are skeptical of what you do. This isn't about learning business terms or frameworks. It's about learning to win in ways you haven't figured out yet.
What if I'm not sure I want to be a CDO or executive leader?
The insights and strategies in CDO School aren't just for people pursuing executive roles. They're for anyone who's tired of seeing good design work die in endless meetings and politics. Whether you're a Senior Designer wanting more influence, a Design Manager trying to protect your team from bureaucracy, or a Director attempting to create real change - this is about having impact. We show you how to adapt, adjust, and position design to win in ways that are specific to your situation.
How is this different from traditional Design or DesignOps training?
This isn't another prorgam about workshops, journey maps, or design systems. Those are important tools, but they haven't fundamentally changed design's influence in most companies. CDO School is about what happens before the frameworks and processes – how to spot real opportunities, how to build evidence that can't be ignored, and how to move faster than the bureaucracy.
With AI democratizing so much of development and operations, we show you how to focus your energy on the work that actually creates change. This is about being dangerous – in the best possible way.
What if my company isn't design-driven?
Here's the reality most programs ignore: most companies don't compete on design. They win through pricing, scale, network effects, or enterprise sales. Instead of fighting this reality, CDO School shows you how to use it to your advantage.
You'll learn how to demonstrate exactly how design can amplify existing advantages, make current strategies stronger, and create unexpected value. This isn't about converting everyone to design-first thinking. It's about making design an undeniable multiplier of what already works, and commanding attention for what doesn't.