To evaluate the overall health of a company, business leaders objectives, measures, and targets are set across four categories of health, with each one focusing on a different aspect of the company.
Understand when your sales pitch for design is working, when it's not, and what do about it.
By understanding the wants and needs of those you work with, you can become influential as a designer
Great design leaders are those who intentionally create multiple paths to success.
Examine how the power dynamics work inside your company so we can move peers and stakeholders from skeptics to adopters.
For design leaders, reading the room is everything. While conventional wisdom suggests that positioning drives perception, the reality for design teams is often reversed: your ability to read and respond to shifting stakeholder perceptions should drive your positioning decisions.
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Instead of thinking about partnerships as a separation of skills and responsibilities, think about them in a similar way that customers adopt new products and services. Some partners are early adopters, while there are others who adopt late – often begrudgingly.
Trying to convert powerful skeptics into design believers takes a lot of emotional energy. There's a more practical, and dare I say it, more strategic way make it worth your while.
Two particularly powerful tools to validate your design choices and predict your impact are correlation and linear regression analysis.
In line with our commitment to helping design leaders drive more impact in their work, we’ve rolled out new features while continuing to provide affordable pricing.
Carolina Tod is a Brazilian & afro-indigenous designer based in São Paulo. She's a partner and independent publisher at Produtos para Humanos, and Design Manager at Fintech Magalu.
Generally speaking, Empathy Maps are helpful to understand additional perspectives, but for many of us, it is difficult to be empathetic in the moment. Especially when we disagree with someone.
Methods and rituals to unlock new depths of creativity and innovation
