WYSIWYG · · 1 min read

WYSIWYG: Now for something different

60 years of SCQA, dealing with dark matter, and delivering real value

WYSIWYG: Now for something different
Photo by Karo K. / Unsplash

Over the last few months, I've been redesigning and rebuilding everything I do at CDO School. This email might not seem that different from the others I send out, but it is.

In addition to my long-form writing, I'll be sharing short-form emails every M-F that include "WYSIWYG" in the subject line. WYSIWYG emails will be links to articles, videos, resources, etc. that have helped me

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We should all thank Barbara Minto for introducing SCQA to the world 60+ years ago.

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12 years ago, I read Dan Hill's excellent essay Dark Matter and Trojan Horses and it completely rewired my approach to leading design.

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Learn Business, apply it to design, and win. A complete toolkit to master the tactics that work on any stakeholder: the ones who decide without you, those who see design as polish, and the execs asking you to "prove it."

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When Design is mostly delivering perceived value, and not enough real value, Jon Schlossberg argues that design doesn't deserve a seat at the table.

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That’s it for today. Feel free to reply and share your thoughts. 👋

P.S. If you enjoyed this and want more of it, sharing it with others on LinkedIn, BlueSky, Slack, email, etc. is the best way to help.

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