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Four fits to make Design crucial at your company
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Four fits to make Design crucial at your company

When I spend time with design teams that are repeatedly creating new value, they make bets on where, how, and with whom Design can successfully bring the most value to customers, the company, teams, and individuals.

The Importance of Mapping Power Dynamics
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The Importance of Mapping Power Dynamics

There are limited returns when spending a significant amount of emotional energy trying to convert powerful skeptics into believers. There's a more practical, and dare I say it, more strategic way to deal with skeptics.

Design leaders who stand out most, grow in five key areas

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Measuring Design is an act of bravery.

It's easier to debate the value of measuring design than it is to be more accountable for a decision. The most influential design leaders let the measures speak for themselves.

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The CDO School Design Leadership Playbook

The CDO School Design Leadership Playbook is disruptive to conventional design leadership wisdom. At CDO School, we are focused on helping you make design a more relevant, indispensable, and valued business unit at your company.

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Four Fits to make Design crucial at your company.

For a long time, I’ve been examining the difference between design teams that have become crucial to their company’s success and teams that are thought of as “nice-to-have” but not necessary. Successful teams find their four fits.

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Value-based decision making

Distinguish between two different types of values, “actual” and “perceived”, to ensure you're communicating value in the way executives expect.